e-MANcipate! pantyhose for men news page

Men's landing page online again at NoNonsense.com

The men's pages that were introduced early winter 2006 are back at US hosiery manufacturer No nonsense's homepage at http://www.nononsense.com/mens.aspx. They were removed during February 2007, to - according to Geraden, who was in email correspondece with the Web Marketing Manager - "remove pseudo-medical claims and consolidate the men's pages".

It seems, however, that the very same pages are being used this time.

The pages are not linked to any other NoNonsense.com page or section, but can be found through search engines. The intro page contains four links (actually to three subpages) with a general introduction about athletic performance and leg support. It encourages to "check out what men are wearing to help them perform better".

"Work" section explains the circulatory and warmth providing benefits of pantyhose, tights and knee highs for those with all-day sitting or standing jobs.

"Play" section targets sports & outdoor activities, while "Products" and "Sizing" pages (which are the same) are again giving a general impression about men's hosiery.

More interesting is that on the later page No nonsense points to three of its pantyhose/tights products stating that they are popular amongst male customers (namely: Sheer Endurance, Smart Support™, XXOO’s Casual tights). This is either a conclusion drawn from their experience (meaning that they are actually aware of their male customers) or a proactive approach, meaning, again, that they do care about the men in hose.

This can be an indirect indication of No nonsense's interest about pantyhose for men, which was never officially stated - yet.

We recommend to act: visit the men's landing pages at NoNonsense.com and click on the products they offer. If you buy online from them, follow the links from the men's pages - they will notice the interest from men in pantyhose. (2007-04-14)