your male pantyhose market
part I. - sports & outdoor

Sports and outdoor activities are your strongest market. You will be able to sell your male pantyhose product to nearly half of the male population. Sports with an already high 'male pantyhose coverage' are running, skiing, cycling, horse riding, climbing/trekking, golf, scuba diving, and basketball. Read more about the benefits for sport at the Comfilon Activskin pages.

Your main competitors, apart from hosiery companies, are manufacturers of sports accessories - if you let them compete! Remember that hosiery is not their core business, so an alliance can be mutually profitable for you - maybe it's time to team up with Nike? Or you could introduce your own sports brand, a sporty-hose through your own sales & distribution channels.

• introduce sport hosiery during autumn to target everyday users
• introduce sport hosiery around winter holidays to target guys doing winter sports
• market 40+ den products during autumn/winter, and then

continue with lighter ones (under 40 den) for the spring. Don't forget to offer an ultra-thin line (around / under 10 den) for the summer.

• read more ideas about sport hoses following this link (soon)